The Competitive Analysis System

Never build a competitive deck from scratch again.

The research readouts, the client-ready deck and the Claude plugin

Agencies bill $15K to $30K for a competitive analysis and take a week or more to deliver it. Run the method used at Amazon on any client in about an hour, and see where they can win.

The research readouts on a tablet, the client-ready deck on a monitor and the Claude plugin on a laptop
About an hourper client
65 slidesand 26 readouts in one run
White-labelfor client work

Competitive analysis doesn't need a big firm.

When Deloitte, Bain or McKinsey run a competitive analysis, it takes weeks of interviews and research, and it's priced for the Fortune 500. For a big bet, that can be worth it. Most brands will never pay for it, so they get a competitor slide instead.

The Competitive Analysis System does the legwork in about an hour, then does the part that's worth paying for. It puts the whole field side by side and shows where the category is crowded and where nobody is standing yet. So you can do it for every client on your roster, as its own project or to win the pitch.

What it's for

Better marketing starts with knowing the field.

Competitive analysis is how you decide what to do next. It shows which position is open, which words your client can own, where the money should go and what to leave alone. Without it, the plan rests on what the client believes about their market.

With it, the positioning, the messaging, the media plan and the creative brief all start from what's actually happening in the category. Your recommendations get sharper, and the work your client approves has a better shot at winning in market.

What you get

A deck to present, and the research behind it.

01

The deck

A designed, client-ready deck as an editable PowerPoint and a PDF, with product shots and live ads for every brand already on the slides.

02

The research readouts

A PDF on every brand for every pillar, from what its customers say to how it advertises. The depth an analyst would spend a week writing up.

03

The plugin

Runs in Claude. Name the client and the field, then run it again for the next client in a different category.

04

The walkthroughs

Videos from setting up Claude to presenting the finished deck.

How a run works

From brief to client-ready deck in about an hour.

Name the field

Tell it the client and the category. It maps the market and confirms the set with you before the deep work starts.

Watch it work

Each brand shows up as its own tile and checks off as the research lands. You can step away.

Review the deck

It comes back with a research readout on every brand underneath. Change anything before it goes to the client.

Present it as yours

Your brand or your client's goes on the cover. Ours never appears anywhere in the output.

What it researches

Every brand, through the lenses a strategist would use.

Who it's for

Built for strategists with a roster of clients.

Agencies and consultants

A deliverable agencies bill at $15K to $30K, ready in about an hour, with your name on the cover.

  • Win the account with a free competitive audit
  • Start a campaign or redesign grounded in the market
  • Sell it on its own, or on top of a bigger project

In-house marketers and founders

A read on the competition before planning season locks the budget, run across every brand or product line you own. No waiting on an agency or a research team.

Quick start

Already built. Set up in about 10 minutes.

You don't need to learn to code or build an agent. The system is built, tested and ready to run. You install it in Claude, connect your browser, and the quick-start video walks you through your first analysis.

After that, starting a new one is as simple as naming the client and the category.

Get the system

One purchase. Every client on your roster.

After checkout you get the plugin and the walkthrough videos. Most people start their first run the same day.

What you need

It runs in Cowork, inside the Claude desktop app. A Claude Pro plan is enough. Connect Chrome and it reads the ad libraries and Reddit too.

The Competitive Analysis System

A Claude plugin, with video walkthroughs

$199 $297

Agencies bill $15K to $30K for this deliverable.

  • The plugin, yours to run on any client
  • A client-ready deck from every run, editable and white-label
  • A research readout on every brand, for every pillar
  • Video walkthroughs, from setup to presenting the deck
  • New versions as the system improves
Get it for $199
✓30-Day Money-Back Guarantee

Questions

I've never used Claude Cowork. Is that a problem?

No. The system is already built, and the quick-start video takes you from install to your first run.

Which Claude plan do I need?

Claude Pro is enough to run it. You'll need the Claude desktop app, where Cowork lives.

How long does a run take?

About an hour from brief to finished folder, depending on how many brands you pick and how big they are. The same work by hand takes a week or more.

Will it work in my client's category?

The method doesn't assume an industry. It has run on apparel, golf, consumer electronics, software and more.

Can I use it for client work?

Yes. The deck carries your brand or your client's, and Marketing with Influence never appears in the output.

Where does the research come from?

Public sources, including brand websites, Meta Ad Library, Reddit, reviews, job listings and press. You can add your own Reddit research, or exports from tools like Similarweb or SEMrush, and the run will use them.

Can I change how the deck looks?

Yes. It's an editable PowerPoint, and you can rebuild it in your agency's colors and fonts without running the research again.

How do I get it?

After checkout you get the plugin download and the walkthrough videos. The setup video shows the install, which takes a couple of minutes.

What if it isn't for me?

Email us within 30 days for a full refund.

Know the category before the meeting starts.

Start a run after lunch and have the deck ready for your 2pm.

Get it for $199
✓30-Day Money-Back Guarantee
Also from Marketing with Influence

The Field Guide

The frameworks behind the system, with commentary on when each one works and where it breaks.

$39 →