Marketing with Influence

Stop filling the funnel. Start shaping the business.

Tools and guides for agencies, consultants and marketers who want their strategy to show up in the work.

See the productsWho's behind it
The problem

As the tools multiplied, the thinking narrowed.

Marketers became experts in channels and execution, and lost their seat in the room where strategy gets set. The frameworks to change that have existed for decades. They were scattered across textbooks and old slide decks, and nobody had made them easy to use on a real brief.

Marketing with Influence turns that thinking into tools and guides you can put to work on a client or a plan the same day.

The products

Everything we make

The Field Guide Ebook

The Field Guide

The frameworks behind strategic marketing, with commentary on when each one works and where it breaks.

$39Learn more
The Workshop System Workshop kit

The Workshop System

Run better workshops and build more influence. The Workshop Guide, the Exercise Deck and the Mechanism Pack.

$97Learn more
Who it's for

For people who bring structure to the room.

Agencies, consultants and founders

You sell strategy and get briefed for execution. These tools let you bring the strategic work to every client without giving away a week each time.

In-house marketers

You've outgrown tactics and want a say in how the business grows. These guides give you the frameworks and the language for that conversation.

Reviews

What readers are saying.

★★★★★
“This isn't another playbook for optimizing channels or squeezing incremental gains out of paid media. It's a call to reinsert marketing into the core of business strategy.”
Natalie KraftDirector of Demand Generation, BioRender
★★★★★
“This book is a cheat code. Decades worth of experience made accessible to shape your approach and thinking. As a marketing leader helping kickstart a new global business, I'm using Marketing with Influence to guide conversations and educate my partners and leaders.”
Ahmer HasanHead of Marketing, Amazon Shipping
★★★★★
“This is marketing's greatest hits. An essential reference for those in the field, and a user-friendly guide for business leaders of all disciplines. We are all marketers.”
Andrew MyersPrincipal Product Manager, Amazon Books
Aaron Nicholls
About

Hi, I'm Aaron.

I spent a decade at Amazon running global marketing campaigns, defining brand architecture for multi-billion dollar businesses, and building the systems that kept the story consistent across 26 countries.

Creatives call me the suit. Executives call me the brand guy. I'm both. Marketing with Influence is where I put the tools and frameworks I wish I'd had, built for the people doing the work.